Willem's Avenue

First Principles

A lot of discussions today focus heavily on "how" to think using first principles—breaking down complex problems into their most basic components. But there’s a critical gap: not enough people talk about why using first principles matters so deeply.

Let’s start with context. Every team, especially those dealing with constant inbound requests—from customers, stakeholders, internal departments—risks becoming trapped in a cycle of reactive problem-solving. Each day is a new barrage of needs, and it's tempting (even logical, at face value) to optimize only for what’s immediately visible. Yet, optimizing solely for the visible is exactly how teams end up missing the bigger picture entirely.

First principles thinking isn't just another management tactic; it's a necessary counterbalance to our natural tendency towards short-termism. It's the mental crowbar that breaks teams free from daily constraints and habitual thought patterns. Instead of accepting surface-level problems as reality, first principles thinking compels us to question underlying assumptions. By stripping problems down to their foundational truths, we reveal the broader context—what truly matters over the long term.

But context isn’t something that magically appears once we start digging. To cultivate rich, useful context, we need diverse mental models. Here's the power of first principles: it encourages you to draw parallels across entirely unrelated domains, leveraging insights that might seem initially disconnected.

For example, understanding viral effects in social networks isn't merely about knowing how information spreads online. It's also about appreciating principles observed in biological ecosystems—like the behavior of viruses in the wild, how contagion scales, mutates, or is contained. Similarly, borrowing from physics can teach product teams profound lessons about limits, scale, and efficiency—such as the physical constraints of miniaturization or the laws governing energy and entropy.

Why does this matter? Because solutions derived purely from surface-level analysis tend to be incremental at best, shortsighted at worst. They treat symptoms without diagnosing causes. First principles thinking, paired with diverse mental models, lets us identify core drivers of problems and thus build solutions that aren’t just tactical fixes, but strategic innovations.

History shows repeatedly that groundbreaking innovation often arises from applying first principles across contexts:

  • The Wright Brothers didn’t succeed by optimizing horse-drawn carriages—they rethought transportation entirely through fundamental physics.
  • Google didn't merely incrementally improve existing search engines; it reimagined how information itself could be structured and accessed.

Today, our biggest challenges require similar leaps. Climate change, AI ethics, systemic inequalities—none will be solved by incrementally tweaking the surface. First principles thinking isn't a luxury; it’s an imperative.

Ultimately, adopting first principles isn’t just about problem-solving. It’s about creating an environment where innovation can thrive, enabling us to see beyond the demands of today and build for the needs of tomorrow. Embrace first principles, not just because it sounds insightful, but because your future relevance depends on it.